2007 EDITORIAL AND ADVERTISING
CALENDAR
The editorial calendar is in PDF format. If you do not have
Adobe Acrobat you can
download it
here.
PDF FORMAT
BOWLERS JOURNAL INTERNATIONAL - Bowling's No. 1 Magazine
With more trendy bowling centers being built every day, Bowlers Journal
International is more important to the bowling market today than
at any time during our 93-year history. BJI is read by virtually every
major player in the bowling business...from bowling center and pro shop owners to
professional and top-ranked bowlers. Most importantly, BJI readers spend discretionary income on bowling products.
The BJI reader is influential, educated, loyal and they are also the
most likely candidates to build bowling centers.
The Magazine
- The oldest sports monthly in America - since 1913.
- Features more advertising and editorial pages than any other bowling magazine.
- Boasts more paid circulation than any other bowling magazine.
- Distributes to more than 90 countries.
- Mails to every member of the Professional Bowlers Association.
The Reader
- 40% have a college degree.
- On average has subscribed for 9 years.
- 80% have access to the internet.
- Sports a bowling average of 205.
- Likely to be involved in the sport as well as the industry.
- 90% bowl in leagues.
- 60% travel to compete in tournaments.
- Average income of $78,440.
The editorial calendar is subject to change at any time.
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