
All BJI advertisements must adhere to the following sizes:
BJI TRIM SIZE: 8"w x 10.75"h
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View Ad Layout Chart


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Full page ad no bleed: 8"w x 10.75"h
Full page ad with bleed: 8.25"w x 11"h
2/3 Page: 4.5"w x 10"h
1/2 Page (island): 4.5"w x 7.25"h
1/2 Page (vertical): 3.25"w x 10"h
1/2 Page (horizontal): 7"w x 4.875"h
1/3 Page (vertical): 2.125"w x 10"h
1/3 Page (square): 4.5"w x 4.875"h
1/3 Page (horizontal): 7"w x 3.25"h
1/4 Page (standard): 3.25"w x 4.875"h
1/4 Page (horizontal): 7.25"w x 2.125"h
1/6 Page (vertical): 2.125"w x 4.785"h
TWO PAGE SPREAD
Trim Size: 16"w x 10.75"h
Bleed Size: 16.25"w x 11"h
PREFERRED MATERIAL
One Matchprint or color proof must accompany all color
material. There will be a charge to create a Matchprint if
color proofs are not furnished.
Publisher assumes no responsibility for color if
matchprints are not furnished.
A laser proof is required for black-and-white ads. Faxed
proofs for emailed ads are acceptable.
Publisher reserves the right to reject any advertisement
which is not in keeping with the publication’s standards.
In the event of late materials for a scheduled ad, publisher
reserves the right to run the company’s previous ad.
All advertising bleeding off the page must have a
1/8-inch (.125”) bleed on all sides. Note: to run a fractional
that bleeds off the page, please call for further
specifications and sizes.
Publisher reserves the right to re-size, rebuild or otherwise
make produceable any ad that is not to size, or that
does not meet specifications. Ads created or corrected by
Luby Publishing are subject to applicable production
charges at the publisher’s current rates:
$125 per hour. Two-hour ($250) minimum. These
charges are non-commissionable.
Production charge to convert film or hard-copy
proofs to a usable digital format: $100.
Publisher is not responsible for production quality of any
advertisement generated from scanned film or proof.
DIGITAL SPECIFICATIONS
We accept files from all major Mac and PC creative applications,
including: Quark, Adobe Illustrator, Photoshop and
InDesign. We also accept PDFx1-a print-ready PDFs generated
from these programs.
Helpful Suggestions to Help Us Meet Deadlines:
• Place files (layout, fonts, images, etc.) into a folder and use
a file compression utility such as Stuffit (Mac) or WinZip (PC)
to compress the folder.
• Include all support files, i.e., tiff and EPS graphics, fonts,
text files, etc. Photos and art should be printer’s quality —
300dpi at 100% of size used.
• Include all fonts — screen fonts, printer fonts, and fonts
included within EPS graphics. Or, create outlines of fonts.
• Remove Spot, RGB, Pantone or Trumatch colors and convert
to the CMYK colorspace.
• Submit final lasers or PDFs at 100% for quality control.
• Indicate all special instructions on the final lasers or
within your PO.
• Avoid special characters in file names, e.g., slashes, apostrophes,
quotes, question marks, etc.
ADVERTISING CONTACTS
Barbara Peltz / National Advertising Representative
Keith Hamilton, President / Marketing Director
Luby Publishing, Inc.
122 S. Michigan Avenue, Ste. 1506
Chicago, IL 60603 (USA)
Tel: (312) 341-1110
Fax: (312) 341-1469
MAILINGS
Mail all orders, contracts, copy and materials to:
Luby Publishing, Inc.
122 S. Michigan Avenue Suite 1506
Chicago, IL 60603 (USA)
Tel: (312) 341-1110
Fax: (312) 341-1469
Mailing for inserts:
RR Donnelley
Route 251 & 4099th Road
Mendota, IL 61342
Attn: Bowlers Journal International
(815) 539-1284
DEADLINES
Ad confirmation is needed on the 5th of the month preceding the cover date.
Materials are due the 14th of the month preceding the cover date.
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